As always, we went through our usual list of AARs to check their availability but then we noticed the pricing is slightly lower than Apple’s official price list. At first, we thought the price reduction are only being offered by certain AARs. As it turned out though, eight retailers in our list which include Machines, Switch/Urban Republic, All IT, iT World (SNS Network), iStore (C-Zone), Thunder (TMT), Harvey Norman, and senQ, have updated their pricing to the one listed below: iPhone 14: RM3,949 (128GB) / RM4,449 (256GB) / RM5,449 (512GB) iPhone 14 Plus: RM4,449 (128GB) / RM4,939 (256GB) / RM5,939 (512GB) In addition to that, DirectD somehow decided to bring the pricing even lower: iPhone 14: RM3,899 (128GB) / RM4,399 (256GB) / RM5,399 (512GB) iPhone 14 Plus: RM4,399 (128GB) / RM4,899 (256GB) / RM5,899 (512GB) As a comparison, here is the current official price for iPhone 14 and 14 Plus as listed on Apple Malaysia’s online store and the company’s recent press announcement for the new yellow colourway: iPhone 14: RM4,199 (128GB) / RM4,699 (256GB) / RM5,699 (512GB) iPhone 14 Plus: RM4,699 (128GB) / RM5,199 (256GB) / RM6,199 (512GB) iPhone 14 and 14 Plus in the new yellow colourways. [Image: Apple.]Hence, you are looking at a reduction of between RM250 to RM300 which is equivalent to around 4% to 7% depending on the respective models. At the moment, it is unclear whether the new price is a permanent implementation or seasonal promotion though but if you are planning to get your hands on an iPhone 14 or iPhone 14 Plus very soon, do take note of the price reduction to save some money on your purchase.